Better contact with the media and your audience

Networking and presentation event to be held on Wednesday 25th September. Brass bands and the wider leisure-time music community are no strangers to the difficulties of audience engagement but, in these times of increasing political uncertainty and reducing social infrastructure, it is important to stay as relevant and connected with audiences as possible. Therefore, on Wednesday 25th September, the Sheffield Brass Network has arranged another FREE networking event for any brass band, brass ensemble, or brass or percussion player resident or based in the Sheffield City Region: i.e. Sheffield, Rotherham, Doncaster, Barnsley, Chesterfield, North East Derbyshire, Bolsover, Derbyshire Dales, and Bassetlaw. The Sheffield Brass Network has put together a series of very experienced speakers for the evening to present information […]

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How To Write A Press Release

Every brass band could have a marketing officer, or, at the very least, someone who is good with words and can turn their hand to preparing a page of text from time to time. In this digital age it is even more important to have someone in your organisation who can craft a quality sentence, with correct and concise grammar, and exemplify your band’s exploits in your chosen media as often as possible. Whether your band sends press releases to the media, sticks them on your website or simply uses them to ensure a consistent message across your social media outlets, a well-written press release is still one of the most useful communication tools. First of all, it’s important to […]

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