Every brass band could have a marketing officer, or, at the very least, someone who is good with words and can turn their hand to preparing a page of text from time to time. In this digital age it is even more important to have someone in your organisation who can craft a quality sentence, with correct and concise grammar, and exemplify your band’s exploits in your chosen media as often as possible. Whether your band sends press releases to the media, sticks them on your website or simply uses them to ensure a consistent message across your social media outlets, a well-written press release is still one of the most useful communication tools. First of all, it’s important to […]
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