Audience development

At the recent Sheffield Brass Network event, “Better contact with the media and your audience”, Dr Sarah Price was invited to give a presentation on ‘Understanding audiences for the contemporary arts’. Dr Sarah Price is an audience researcher and member of the Sheffield Performer and Audience Research Centre (SPARC), a Research Associate for the AHRC-funded project ‘Understanding Audiences for the Contemporary Arts’, and, at the time of her presentation, had just reached the culmination of a 2½ year study working with arts organisations in Birmingham, London, Liverpool, Bristol and Sheffield to explore how people engage with contemporary dance, theatre, music, visual art and everything in between to develop strategies for recruiting and retaining new audiences. Sarah took the opportunity at […]

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